Budweiser x National Women’s Soccer League #EqualPay social media campaign strategy
Creative brief With the New Zealand Women’s World Cup approaching and Budweiser as the official sponsor of the WSNT, the brand aims to revitalize its campaign on equal pay for women and men in professional soccer. The primary objective is to spark meaningful discussions that generate high levels of engagement across their social media platforms […]
Starbucks x Twilight Collaboration brand strategy
Creative brief A popular brand aims to launch a social media campaign targeting a fandom from popular movies, books, or TV shows. The primary goal is to promote a new product, service, or collection that caters to the fandom community. Deliverables include a presentation deck that includes, but is not limited to the target audience, […]